Marketing management and international trade

 Marketing management and international trade

Marketing:

1.  Concept, 

2.functions,

3.scope and marketing management;

4. Process: Concepts of 

marketing-mix, elements of marketing-mix; Market structure and consumer buying 

behaviour: micro and macro-environments; Marketing research and marketing 

6.information systems; Market measurement, market forecasting, market segmentation, 

targeting and positioning; Allocation and marketing resource

7. Marketing planning process; Product policy and planning: Product-mix, product line, product policy and planning

8.product life cycle; New product development process; Product brand, packaging, 

9.services decisions; Marketing channel decisions; Retailing, wholesaling and distribution; 

10Pricing decisions; Price determination and pricing policy of milk products in organized 

and unorganized sectors of dairy industry; Promotion-mix decisions; 

11Advertising: 

√Objectives, budget and advertising message, media planning, 

✓personal selling, 

✓publicity, 

✓sales promotion;

Video lectures of MARKETING MANAGMENT AND INTERNATIONAL TRADE 

New product development 

Idea screening 

PRODUCT AND BRAND ISSUES 

Product brand issues 2 

Market segmentation 

Sales 

international

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